:root{
  --bg:#faf3ea;--fg:#1e1d1c;--primary:#8a4a2b;--primary-rgb:138,74,43;--on-primary:#ffffff;
  --accent:#c47f3a;--muted:#716d69;--radius:10px;
  --surface:#ffffff;--line:rgba(0,0,0,.08);--shadow:0 1px 2px rgba(0,0,0,.04),0 8px 24px rgba(0,0,0,.06);--card-soft:#00000008;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Karla', sans-serif;color:var(--fg);background:var(--bg);line-height:1.65;display:flex;flex-direction:column;min-height:100vh;-webkit-font-smoothing:antialiased}
main{flex:1 0 auto}
h1,h2,h3,h4{font-family:'Fraunces', serif;line-height:1.15;letter-spacing:-.01em;margin-bottom:.5em;color:var(--fg)}
h1{font-size:clamp(2rem,4.5vw,3.2rem);font-weight:800}
h2{font-size:clamp(1.5rem,3vw,2.2rem);font-weight:700}
h3{font-size:1.25rem;font-weight:700}
p{margin-bottom:1em;color:var(--muted)}
p:last-child{margin-bottom:0}
a{color:var(--primary);text-decoration:none;transition:color .15s}
img{max-width:100%;height:auto;display:block;border-radius:var(--radius)}
.container{width:100%;max-width:1120px;margin:0 auto;padding:0 24px}

/* header */
.site-header{position:sticky;top:0;z-index:20;background:var(--bg);border-bottom:1px solid var(--line)}
@supports(backdrop-filter:blur(1px)){.site-header{background:rgba(250,243,234,.85);backdrop-filter:saturate(180%) blur(12px)}}
.site-header .container{display:flex;align-items:center;justify-content:space-between;min-height:68px;gap:16px}
/* header layout варианты */
.site-header--center .container{flex-direction:column;gap:12px;padding-top:14px;padding-bottom:14px}
.site-header--center .nav{justify-content:center}
.site-header--split .container{justify-content:flex-start;gap:32px}
.site-header--split .nav{margin:0 auto 0 12px}
.site-header--split .nav .btn{margin-left:auto}
.brand{display:inline-flex;align-items:center;gap:10px;font-family:'Fraunces', serif;font-weight:800;font-size:1.3rem;color:var(--fg);letter-spacing:-.02em;white-space:nowrap}
.brand:hover{color:var(--primary)}
.brand-mark{display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:10px;font-size:1rem;font-weight:800;flex-shrink:0}
.brand-mark svg{width:20px;height:20px}
.brand-mark--fill{background:linear-gradient(135deg,var(--primary),rgba(var(--primary-rgb),.7));color:var(--on-primary)}
.brand-mark--line{background:rgba(var(--primary-rgb),.10);color:var(--primary);border:1.5px solid rgba(var(--primary-rgb),.35)}
.brand-text{font-family:'Fraunces', serif}
.brand-lockup{display:block;height:34px;width:auto;color:var(--fg)}
.nav{display:flex;flex-wrap:wrap;align-items:center;gap:6px}
.nav a{color:var(--fg);font-weight:500;font-size:.95rem;padding:8px 12px;border-radius:8px;transition:background .15s,color .15s}
.nav a:hover{color:var(--primary);background:rgba(var(--primary-rgb),.07)}
.nav .btn{margin-left:6px}

/* hero */
.hero{position:relative;overflow:hidden;padding:96px 0 84px;text-align:left}
.hero .container{position:relative;z-index:2;max-width:1120px}

/* фоны hero — выбираются классом на <body>, self-contained CSS */
/* по умолчанию (glow): мягкое свечение в углу */
.bg-glow .hero{background:linear-gradient(160deg,rgba(var(--primary-rgb),.10),rgba(var(--primary-rgb),.02) 60%,transparent)}
.bg-glow .hero::after{content:"";position:absolute;top:-30%;right:-10%;width:520px;height:520px;border-radius:50%;background:radial-gradient(circle,rgba(var(--primary-rgb),.16),transparent 70%);pointer-events:none;z-index:1}
/* аврора: несколько размытых цветных пятен */
.bg-aurora .hero::before{content:"";position:absolute;inset:-20%;z-index:1;pointer-events:none;background:radial-gradient(40% 50% at 20% 20%,rgba(var(--primary-rgb),.28),transparent 70%),radial-gradient(35% 45% at 80% 15%,rgba(var(--primary-rgb),.20),transparent 70%),radial-gradient(45% 55% at 65% 85%,rgba(var(--primary-rgb),.16),transparent 70%);filter:blur(30px)}
/* градиент: диагональный перелив primary->прозрачность */
.bg-gradient .hero{background:linear-gradient(135deg,rgba(var(--primary-rgb),.20),rgba(var(--primary-rgb),.04) 55%,transparent)}
/* сетка: тонкие линии (техно) */
.bg-grid .hero::before{content:"";position:absolute;inset:0;z-index:1;pointer-events:none;background-image:linear-gradient(rgba(var(--primary-rgb),.10) 1px,transparent 1px),linear-gradient(90deg,rgba(var(--primary-rgb),.10) 1px,transparent 1px);background-size:44px 44px;mask-image:radial-gradient(ellipse 80% 70% at 50% 30%,#000 40%,transparent 80%)}
.bg-grid .hero{background:linear-gradient(180deg,rgba(var(--primary-rgb),.05),transparent)}
/* точки: dot-grid */
.bg-dots .hero::before{content:"";position:absolute;inset:0;z-index:1;pointer-events:none;background-image:radial-gradient(rgba(var(--primary-rgb),.18) 1.5px,transparent 1.5px);background-size:26px 26px;mask-image:radial-gradient(ellipse 75% 65% at 50% 30%,#000 45%,transparent 80%)}
/* меш: несколько радиальных пятен без блюра */
.bg-mesh .hero{background:radial-gradient(60% 70% at 15% 10%,rgba(var(--primary-rgb),.22),transparent 60%),radial-gradient(50% 60% at 90% 20%,rgba(var(--primary-rgb),.14),transparent 60%),radial-gradient(70% 80% at 60% 100%,rgba(var(--primary-rgb),.10),transparent 60%)}
.hero h1{margin-bottom:.35em}
.hero p{font-size:1.2rem;max-width:620px;color:var(--fg);opacity:.8}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px;margin-top:32px;}
/* hero split: текст слева + визуал справа */
.hero--split{text-align:left}
.hero--split .container{max-width:1120px}
.hero--split .hero-inner{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center}
.hero--split .hero-actions{justify-content:flex-start}
.hero--split .hero-visual img,.hero--split .hero-visual .illus{width:100%;border-radius:var(--radius);box-shadow:var(--shadow)}
.hero--split p{margin-left:0;margin-right:0}
@media(max-width:820px){.hero--split .hero-inner{grid-template-columns:1fr;gap:28px}}

/* sections */
.section{padding:80px 0}
.section:nth-of-type(even){background:linear-gradient(180deg,rgba(var(--primary-rgb),.025),transparent)}
.section>.container>h2{text-align:center;margin-bottom:.4em}
.section>.container>h2+p{text-align:center;max-width:640px;margin:0 auto 8px;font-size:1.1rem}

/* buttons — цвет текста на кнопке из --on-primary (по контрасту к primary) */
.btn,.nav a.btn,a.btn,button.btn{display:inline-flex;align-items:center;justify-content:center;background:var(--primary);color:var(--on-primary);padding:13px 28px;border-radius:999px;font-weight:600;font-size:1rem;box-shadow:0 6px 18px rgba(var(--primary-rgb),.28);transition:transform .15s,box-shadow .15s,opacity .15s;border:0;cursor:pointer}
.btn:hover,.nav a.btn:hover{transform:translateY(-2px);box-shadow:0 10px 26px rgba(var(--primary-rgb),.36);color:var(--on-primary)}
.btn.secondary,.btn-outline,.nav a.btn.secondary{background:transparent;color:var(--primary);box-shadow:none;border:1.5px solid rgba(var(--primary-rgb),.35)}
.btn.secondary:hover,.btn-outline:hover{background:rgba(var(--primary-rgb),.07);color:var(--primary)}

/* grid + cards */
.grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:24px;margin-top:44px}
.card{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:30px 26px;box-shadow:var(--shadow);transition:transform .18s,box-shadow .18s}
.card:hover{transform:translateY(-4px);box-shadow:0 4px 12px rgba(0,0,0,.06),0 16px 40px rgba(0,0,0,.10)}
.card h3{margin-bottom:.5em}
.card p{margin-bottom:.6em}
.card .icon{width:52px;height:52px;margin-bottom:18px;color:var(--primary)}
.card .icon svg{width:100%;height:100%}
.card img{margin-bottom:18px}

/* media band (image + text) */
.media{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.media img,.media .illus{width:100%;border-radius:var(--radius)}

/* testimonial cards keep a quote mark */
.card blockquote,.card .quote{font-style:italic;color:var(--fg);opacity:.9}

/* lead form */
.lead-form{max-width:560px;margin:36px auto 0;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);padding:32px}
.lead-form .field{margin-bottom:18px;text-align:left}
.lead-form label{display:block;font-weight:600;font-size:.9rem;margin-bottom:7px;color:var(--fg)}
.lead-form input,.lead-form textarea,.lead-form select{width:100%;padding:12px 14px;border:1px solid var(--line);border-radius:10px;font:inherit;color:var(--fg);background:var(--bg);transition:border-color .15s,box-shadow .15s}
.lead-form .hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.lead-form input:focus,.lead-form textarea:focus,.lead-form select:focus{outline:none;border-color:var(--primary);box-shadow:0 0 0 3px rgba(var(--primary-rgb),.15)}
.lead-form textarea{min-height:120px;resize:vertical}
.lead-form .btn{width:100%;margin-top:6px}
.form-note{margin-top:16px;font-size:.85rem;color:var(--muted);text-align:center}

/* trust badge */
.trust-badge{display:inline-flex;align-items:center;gap:8px;margin-top:18px;padding:9px 16px;border-radius:999px;background:rgba(var(--primary-rgb),.08);color:var(--primary);font-size:.9rem;font-weight:600}

/* stats / счётчики */
.stats{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:28px;margin-top:8px;text-align:center}
.stats .stat{padding:12px}
.stats .stat-num{font-family:'Fraunces', serif;font-size:clamp(2.2rem,4vw,3rem);font-weight:800;color:var(--primary);line-height:1}
.stats .stat-label{margin-top:8px;color:var(--muted);font-size:.95rem}
.section.stats-band{background:linear-gradient(180deg,rgba(var(--primary-rgb),.06),transparent)}

/* logo-strip / trust-bar */
.logo-strip{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:20px 48px;margin-top:8px;opacity:.7}
.logo-strip .logo-item{font-weight:700;font-size:1.05rem;color:var(--muted);letter-spacing:.02em}
.logo-strip svg{height:34px;width:auto;color:var(--muted)}

/* pricing */
.pricing{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:24px;margin-top:44px;align-items:stretch}
.price-card{position:relative;display:flex;flex-direction:column;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:32px 28px;box-shadow:var(--shadow)}
.price-card.featured{border-color:var(--primary);box-shadow:0 0 0 1px var(--primary),0 16px 44px rgba(var(--primary-rgb),.22);transform:translateY(-6px)}
.price-card .plan-badge{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--primary);color:var(--on-primary);font-size:.75rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase;padding:5px 14px;border-radius:999px}
.price-card .plan-name{font-weight:700;font-size:1.1rem;margin-bottom:6px}
.price-card .plan-price{font-family:'Fraunces', serif;font-size:2.4rem;font-weight:800;line-height:1;margin:8px 0}
.price-card .plan-price span{font-size:1rem;font-weight:500;color:var(--muted)}
.price-card ul{list-style:none;margin:18px 0 24px;padding:0;flex:1}
.price-card li{padding:8px 0 8px 26px;position:relative;color:var(--muted);font-size:.95rem}
.price-card li::before{content:"";position:absolute;left:0;top:14px;width:14px;height:8px;border-left:2px solid var(--primary);border-bottom:2px solid var(--primary);transform:rotate(-45deg)}
.price-card .btn{width:100%;margin-top:auto}

/* team-grid */
.team{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:26px;margin-top:44px}
.team .member{text-align:center}
.team .member img{width:120px;height:120px;border-radius:50%;object-fit:cover;margin:0 auto 16px;box-shadow:var(--shadow)}
.team .member .name{font-weight:700;font-size:1.05rem}
.team .member .role{color:var(--primary);font-size:.9rem;font-weight:600;margin-top:2px}
.team .member p{margin-top:8px;font-size:.9rem}

/* eyebrow-лейбл над заголовком */
.eyebrow{display:block;text-transform:uppercase;letter-spacing:.12em;font-size:.8rem;font-weight:700;color:var(--primary);margin-bottom:14px}
.section>.container>.eyebrow{text-align:center}

/* FAQ accordion (pure CSS, details/summary) */
.faq{max-width:760px;margin:44px auto 0}
.faq details{background:var(--surface);border:1px solid var(--line);border-radius:12px;margin-bottom:12px;box-shadow:0 1px 2px rgba(0,0,0,.03);overflow:hidden}
.faq summary{list-style:none;cursor:pointer;padding:18px 22px;font-weight:600;color:var(--fg);display:flex;justify-content:space-between;align-items:center;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:1.4rem;line-height:1;color:var(--primary);transition:transform .2s;flex-shrink:0}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details>p,.faq .faq-body{padding:0 22px 20px;color:var(--muted);margin:0}

/* footer */
.site-footer{flex-shrink:0;background:#0e1117;color:#c9d1d9;padding:56px 0 32px;margin-top:0}
.site-footer .container{display:flex;flex-wrap:wrap;justify-content:space-between;gap:24px}
.site-footer .foot-brand{font-family:'Fraunces', serif;font-weight:800;font-size:1.15rem;color:#fff}
.site-footer nav{display:flex;flex-wrap:wrap;gap:8px 20px;align-items:center}
.site-footer a{color:#8b949e;font-size:.92rem}
.site-footer a:hover{color:#fff}
.site-footer .copy{width:100%;border-top:1px solid rgba(255,255,255,.08);margin-top:28px;padding-top:22px;color:#6e7681;font-size:.85rem}

@media(max-width:820px){.media{grid-template-columns:1fr;gap:28px}.hero{text-align:center;padding:72px 0 60px}.hero p{margin-left:auto;margin-right:auto}.hero-actions{justify-content:center}}
@media(max-width:640px){.section{padding:56px 0}.hero{padding:56px 0 48px}.nav{gap:2px}.nav a{padding:6px 9px;font-size:.9rem}.site-header .container{flex-wrap:wrap;min-height:auto;padding-top:12px;padding-bottom:12px}}